Privacy Policy

REHL is operated by Rehl, Inc., a Delaware C-Corporation with operations in Florida (“REHL,” “we,” “us”). This Privacy Policy explains what information we collect on rehl.us and on the brokerage websites REHL hosts (addresses ending in .rehl.us), how we use it, and the choices you have. Section 4 also covers a home buyer's funds documents that a real estate agent uploads to REHL as part of the agent's offer certification. Questions can be directed to privacy@rehl.us.

The information we collect from visitors to rehl.us and to the brokerage websites REHL hosts includes:

• Inquiry submissions. If you submit a contact form, find-an-agent request, home-value request, open-house sign-in, or beta-access application, we collect the name, email, phone number (if you provide one), brokerage or company name, market, and any free-text comments you provide.
• Text-messaging consent. If you check the box to receive text messages, we record your phone number, the exact consent language you agreed to, and the date, time, and IP address of your opt-in, so we can honor and evidence your consent.
• Direct correspondence. Emails you send to hello@rehl.us, mls@rehl.us, legal@rehl.us, or related addresses, including any information you choose to include.
• Server logs. Standard request metadata (IP address, user agent, referrer, timestamp) retained briefly for security and abuse prevention.
• Browsing activity. The first time you open a page on rehl.us or on a brokerage website REHL hosts, we set a cookie named rehl_session. It is our own cookie, not an advertiser's. It holds a random identifier and lasts 365 days, and scripts on the page cannot read it. Each website sets its own separate cookie. With it, we keep a log for your browser of:
  • each page you open, with the address of the page you came from;
  • homes you view, save, unsave or share, and searches you run;
  • when you send a form or start a pre-approval request;
  • the IP address and browser details of your first visit, and how you first arrived: the landing page, the referring site, and any campaign tags in the link.

  On rehl.us this log is not connected to your name, because rehl.us has no sign-in. If you send us a form, we attach how you first arrived to your request.

  On a brokerage website, when you sign in or create an account, we connect that browser's log to your account, including what you did before you signed in. Once your account is linked to a lead record with that brokerage (for example, when you save a home or ask for an agent while signed in), the log becomes part of your record with the brokerage and counts toward the interest score its agents see (Section 5). The brokerage's agents can see, in your record, the homes on their website that you viewed, saved or shared.

  One account works on every brokerage website REHL hosts. If you are a lead with more than one brokerage that uses REHL, activity on any of those websites that is connected to your account can count toward the score each of those brokerages sees. Their agents see the score and the kind of activity behind it (for example, “viewed a home”), not the pages you opened on another brokerage's website.

  If a brokerage already has you in its contacts under the same email address you verified for your account, homes you view, save or share on that brokerage's website while signed in can also be added to your contact record there.

• Other cookies. Besides rehl_session, we set two cookies that last 30 days. rehl_attribution is set when you follow a REHL tracking link (for example, from a brokerage's social post) and holds that link's code and campaign tags, so a form you send later is credited to the link. rehl_ref is set when you arrive with a referral code and holds that code, so a sign-up for REHL is credited to whoever referred you. When you sign in on a brokerage website, our sign-in provider sets the cookies that keep you signed in. We do not use third-party advertising or behavioral-tracking cookies.
• Your account on a brokerage website. Our sign-in provider holds the details you sign in with. If you create an account, we keep:
  • your email address, and whether you verified it;
  • your name and phone number if you add them, whether your phone number has been verified, and whether you said you are buying, selling or investing;
  • the homes you save, the searches you save with the alert settings you choose, and searches an agent suggests to you;
  • your acceptance of our Terms of Service and this Privacy Policy, and any consent you give to marketing email or text messages, with the wording, date, time and IP address.

  Your saved homes and searches belong to the brokerage website you saved them on. Saving a home, or asking for a showing, makes you a lead with that brokerage, and its agents can see the homes you saved. We email your saved-search alerts on that brokerage's behalf.

• Offers you make. When you make an offer on a home through a brokerage website, we keep:
  • the terms you enter: price, financing, deposit, dates, contingencies, other terms and any message;
  • your legal name, the phone number you give, and whether you are working with an agent;
  • how you will pay (cash, pre-approved, or pre-approval in progress) and, for a pre-approval, the lender's name and the letter's date and amount;
  • the offer agreement you sign through REHL Sign, your consent to sign electronically, and the record of when and how you signed.

  The offer goes to the brokerage whose website you made it on, and is handled by its agents. That brokerage sees your pre-approval amount only if you choose to share it. Documents an agent sends you to sign through REHL Sign, and the signed copies, are kept with that brokerage's records, and you can open them from your account on its website.

• Pre-approval requests. Our pre-qualification calculator uses the income, monthly debts and down payment you type only to show you an estimate; we do not store those numbers. If you then send a pre-approval request, we keep your contact details, the area you are looking in, the estimate (an estimated maximum price and an income range) and any timeline you give, and send them to the brokerage. If an agent introduces you to a loan officer through REHL, or records your pre-approval letter, the lender, loan officer, amount and dates are kept with your record at that brokerage. The agent must confirm you agreed before REHL sends an introduction.
• Site analytics. We measure aggregate traffic on rehl.us: which pages are viewed, the site that referred you, and coarse device, browser, and country information. We also count aggregate actions on a page, such as how many readers submitted the newsletter form and which article they were reading at the time. We count that a submission happened and on which page; we do not send your email address or any other detail you typed into that form to our analytics provider. This analytics is measured without cookies and without any identifier that persists across days, and it is separate from the browsing log described above. We do not use it to build a profile of you or to identify you, and we do not measure traffic this way on a brokerage's own branded site.
• Email engagement. When a brokerage using REHL sends you marketing email that you asked to receive, we record whether you opened it and whether you clicked a link in it, along with the time. Opens are measured with a small tracking image; clicks are measured by routing the link through our email provider. We use this to tell the brokerage's agent whether you are interested, and it contributes to the interest score they see for you. We do not track the unsubscribe link, and once you unsubscribe we stop recording your engagement entirely. Marketing email is the only email we measure this way: we never track opens or clicks on transactional messages (document signing, alerts, account mail) or on an agent's personal one-to-one reply to you. We do not do this at all for recipients in California.

We do not collect biometric data, precise geolocation, or sensitive categories of personal information (race, religion, health, political views, sexual orientation, union membership) on rehl.us. We do not knowingly collect information from children under 13.

We keep business contact details for real estate professionals, such as a name, work email address, job title, brokerage, and the city and state they work in. Some of it comes from public records that state licensing authorities publish, and some comes from third-party companies that sell business contact data. We may also collect it from a brokerage's own public website.

We use this information only to contact those professionals about REHL. We do not sell it, rent it, or share it with anyone outside REHL and the service providers who help us operate. We do not use it to market to home buyers, sellers, or the general public.

Every message we send includes a way to opt out, and opting out stops all further email from us. You can also ask us what we hold about you, ask us to correct it, or ask us to delete it, at rehl.us/privacy/data-request or by emailing privacy@rehl.us.

When a real estate agent who uses REHL makes an offer for a home buyer, the agent can upload the buyer's pre-approval letter from a lender, or a statement from a bank or other financial institution showing the buyer's funds, as part of the agent's offer certification. This section explains what happens to that document. Other documents attached to an offer are kept with the offer record.

• Our role. For these documents, REHL works on behalf of the agent's brokerage. The brokerage and its agent decide whether to upload a document and whether to share it. REHL stores and transmits it on their instructions.
• Who gives it to us. The buyer's agent uploads it, or someone at the agent's brokerage uploads it for them. We do not ask buyers to upload it themselves.
• What we store. We store:
  • the document as uploaded;
  • the date the agent records for it (and, for a pre-approval letter, its expiration date);
  • a digital fingerprint of the file;
  • a record of who uploaded it and when;
  • a record of each time it is shared and each time sharing ends.

  An agent may upload a copy with account numbers or amounts covered.

• Why we have it. So the agent can state, in the certification they sign with REHL, that the document is on file, and so the agent can share it with the seller's side of the offer if the buyer agrees. We do not use it for anything else. We do not use it for marketing. We do not use it to score you. We do not use it to train or run artificial intelligence. We do not sell it.
• Who can see it.
  • The agent who uploaded it, and people at that agent's brokerage who can see that offer in REHL.
  • The seller's agent or broker, ONLY if your agent chooses to share it and tells REHL that you agreed. If you have told REHL, in REHL's buyer certification for that offer, to show the seller's side only that your funds were certified, REHL will not let the document be shared. If it was already shared, REHL stops sharing it.
  • People at REHL, only where needed to run, secure or support the service.
  • Others, only where the law requires it.
• We do not check it. REHL does not verify that the document is genuine, current or accurate, and does not contact your lender or bank. A note that a document is “on file with buyer's agent” is your agent's statement, not REHL's.
• Once shared. If the seller's side downloads a shared document, REHL cannot recall that copy. That copy is then held under the seller's agent's or broker's own practices. When sharing ends, the seller's side can no longer open the document through REHL.
• How long we keep it. We keep the document until the brokerage deletes it, or 90 days after the offer is withdrawn, expires or is declined, whichever comes first. If the offer leads to a signed purchase contract, the document stays with that transaction record for as long as the brokerage keeps the record. After the document is deleted, we keep its digital fingerprint and the agent's signed certification, because the certification is a signed record.
• Deleting it or getting a copy.
  • You can ask us to delete the document by emailing privacy@rehl.us. Because we hold it for your agent's brokerage, we will let the brokerage know and delete our copy, unless the law requires us or the brokerage to keep it.
  • You can also ask your agent to remove it.
  • To get a copy of what REHL holds about you, use rehl.us/privacy/data-request.
• Security.
  • The document is kept in private storage that has no public link. It can be opened only through REHL, after a permission check, and each download is checked against the file's fingerprint.
  • It travels over encrypted connections, and it is stored in a private store and encrypted at rest (AES-256) by our storage provider.
  • If a security breach affects it, we will tell the brokerage promptly and help it notify you as the law requires.

We use the information we collect to:

• Respond to inquiries and process beta-access applications.
• Evaluate partnerships with brokerages, agents, lenders, and MLS organizations.
• Operate, secure, and improve rehl.us.
• Measure whether you engaged with marketing email you asked to receive, and use that (together with what you do on the brokerage's site) to score how actively you are looking. That score helps decide the order of the agent's lead list, alerts that brokerage's agent when it rises past a set level, and can prompt us to redraft the agent's planned follow-up messages.
• Run giveaways and surveys we offer, including counting entries, confirming a potential winner's eligibility (for example, checking their real estate license with the state regulator), and studying survey answers to understand what real estate professionals need from their software.
• Comply with legal obligations.

We do not sell personal information. We do not share inquiry submissions with third parties except as described below. No mobile information (your phone number and SMS/text-messaging consent) will be shared with, sold to, or disclosed to any third parties or affiliates for marketing or promotional purposes. Text-messaging opt-in data and consent are never shared with any third party for marketing or promotional purposes.

If you provide your phone number and check the consent box on one of our forms, you agree to receive text messages from REHL, or from the brokerage or agent you contacted, about real estate opportunities, your inquiries, listing and saved-search updates, appointment and showing details, and related follow-up.

• Consent is not a condition of purchase. You do not have to agree to receive texts to use our services or to buy or sell a home.
• Message frequency varies based on your activity and how you interact with us.
• Message and data rates may apply.
• Opting out. Reply STOP to any text message to unsubscribe at any time, or reply HELP for help. You can also email privacy@rehl.us.
• No sharing of mobile data. No mobile information (your phone number and SMS/text-messaging consent) will be shared with, sold to, or disclosed to any third parties or affiliates for marketing or promotional purposes. Text-messaging opt-in data and consent are never shared with any third party for marketing or promotional purposes.

We share information only with service providers that help us operate the site and respond to inquiries, under contract and on a need-to-know basis. These currently include:

• Hosting and infrastructure (e.g., Vercel, Fly.io, Neon), to serve the site and store form submissions. Vercel also processes cookieless, aggregate page-view measurements for rehl.us on our behalf.
• Email delivery (e.g., Postmark, Google Workspace), to send and receive correspondence. For marketing email you asked to receive, our email provider also records whether you opened the message or clicked a link in it, and holds that record on our behalf. It processes this only to deliver and measure messages for us, not for its own marketing.
• Email address checks (e.g., Hunter). When you submit a form on rehl.us, we may send the email address you entered, and nothing else, to check whether it can receive mail. We use the result only to spot mistyped or undeliverable addresses, and it never prevents you from submitting the form.
• Internal analysis tools (e.g., Notion). When you answer a REHL survey or questionnaire, such as our NAR NXT 2026 questionnaire, we copy your name, email address, brokerage, state, role, and answers into a workspace hosted by Notion so our team can review and analyze the responses. Notion stores this information for us as our service provider.
• Text-message delivery (e.g., Twilio), to send the text messages you opt in to receive. These providers process your phone number and message content only to deliver messages on our behalf, not for their own marketing.
• AI processing, to run REHL AI features such as drafting messages and listing descriptions, sorting and summarizing email, and screening, sorting and describing listing photos. The provider processes the text and photos those features need only on our instructions, and under our agreement with it, it does not use them to train its models.
• The brokerage or agent you contacted. When you submit a find-an-agent, showing, home-value, or similar request, we share your contact details, including your phone number and text-messaging consent, with that brokerage or agent so they can respond to and follow up on your request.
• The brokerage whose website you use. Once you are a lead with a brokerage, it receives your browsing activity on its website as part of your record, and any other brokerage that uses REHL and has you as a lead receives a score that can reflect it, as described in Section 2.
• The seller's side of an offer. A buyer's funds document uploaded as part of an agent's offer certification, only as described in Section 4.
• Error and performance monitoring (e.g., Sentry), to keep the site reliable.

We may also disclose information when required by law, to protect our rights or the rights of others, or in connection with a merger, acquisition, or sale of assets (in which case we will provide notice consistent with applicable law).

Inquiry submissions are retained for as long as the inquiry remains active and for a reasonable period afterward to support follow-up. Server logs are retained for a short window (typically 30-90 days) for security purposes. We will delete information earlier on request, subject to legal retention requirements. Funds documents uploaded as part of an agent's offer certification are kept as described in Section 4.

Browsing activity. We keep the browsing log described in Section 2, and the record of each browser that goes with it, until it is deleted on request (Section 9). We do not yet delete it automatically after a set period. Clearing the rehl_session cookie in your browser starts a new log; it does not delete the old one.

Signed records. When a real estate agent signs an offer certification through REHL, we keep the signed text, the signer's name and license details as shown in it, and when and how it was signed, for as long as needed to establish or defend legal claims about it, even after a deletion request. We delete the signer's IP address and device details on request unless a legal claim about the record is pending.

Opt-out records. When someone asks us to stop contacting them, we keep the minimum record needed to honor the request: the email address or phone number, how and when the request reached us, and that it was an opt-out. If we cannot match the request to a contact, we also keep up to the first 500 characters of the message as evidence. We keep these records even after a deletion request, so that we keep honoring the request.

Depending on where you live, you may have rights under laws including the California Consumer Privacy Act (CCPA), the EU General Data Protection Regulation (GDPR), and similar regulations. These rights generally include:

• Access, request a copy of information we hold about you.
• Deletion, request that we delete your information.
• Correction, request that we correct inaccurate information.
• Objection, object to certain uses of your information.
• Non-discrimination, we will not retaliate against you for exercising these rights.

To exercise any of these rights, email privacy@rehl.us. We will respond within the timeframes required by applicable law.

You can also request a copy of your data, or ask us to delete it, yourself at rehl.us/privacy/data-request. We confirm every request by email first. For a copy, we compile your data and send you a secure link to download it. For a deletion, our team reviews the request before it is carried out, and that page lists what is deleted and the records we keep, such as those described in Section 8.

A request reaches your browsing activity once it is connected to your account, which happens when you sign in on a brokerage website in that browser. A log from a browser that never signed in is tied only to the random identifier in its cookie, so we cannot find it from your name or email address.

We use industry-standard administrative, technical, and physical safeguards to protect personal information. No system is fully secure; if we become aware of a breach affecting your information we will notify you as required by law.

Google account data (for agents and brokers who connect Google). If you connect a Google account to REHL, we access only what the feature you turn on needs.

• Gmail (REHL Inbox): we read your email from the last 7 days and every new message after that, so conversations with your clients appear in REHL; we store the sender, recipients, subject and text of those messages in our database. In REHL only you can read them; teammates who can see the client see only that a message arrived; and we send message text to our AI provider to sort and summarize it for you. We do not send, change or delete anything in your Gmail.
• Google Calendar (Tours): we create, update and remove the showing and open-house events you schedule in REHL on your calendar.
• Google Drive: we see only the files you select in Google's file picker, and we copy those photos and videos into your listing or media library. Photos you add to a listing appear wherever you publish that listing, such as its listing page and your social posts. We send the photos you copy into a listing to our AI provider to screen them, sort them (for example by room), and describe what is in them so we can suggest captions. Accounts connected before October 26, 2026 may have granted access to a whole folder until they reconnect.

We store your Google sign-in tokens encrypted. We do not sell Google user data or use it for advertising. Apart from what you choose to publish, and listing photos that your brokerage's admins and teammates with access to that listing can see, it is handled only by REHL and by the service providers that process it for us, on our instructions: our hosting and database providers, which store it, and our AI provider, which processes the email text and photos described above. Our staff look at it only when you ask us to, when we need to for security, or when the law requires it. We do not use it to train AI models. You can disconnect at any time in Settings, or at myaccount.google.com/permissions. When you disconnect Gmail, we stop reading your mail and revoke our access at Google. Messages we already copied stay in your REHL Inbox, visible only to you, until they are deleted. If your REHL user is removed, those messages are hidden from everyone.

REHL's use and transfer to any other app of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.

REHL operates from the United States. If you access the site from outside the U.S., your information will be transferred to and processed in the U.S.

We may update this Privacy Policy as the product evolves. When we do, we will update the “Last updated” date above and, for material changes, provide additional notice.

Rehl, Inc.
Privacy contact: privacy@rehl.us
Legal contact: legal@rehl.us